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Monday Morning Minute | No.5 | Evergreen Content



Good morning, everyone.

Welcome to another Monday Morning Minute! It's another beautiful day here in Vienna, Austria! Just off to the gym while I record this one for you.

Today I want to talk to you guys about a concept of content writing called Evergreen Content. Now, this specifically applies to those of you who write a blog or schedule content for social media. Evergreen content is about sharing well researched and up to date content. I know a lot of people think of content writing as something to just get out of the way for that time period - maybe that month. Surprisingly, I know a lot of people who will write an entire month's worth of social content in one sitting and then schedule it and let it go. I think a month is too long - if you are going to be doing that kind of thing, a week should be the most you write for at a time. This is because you need to be up to date with what is going on in both your business and the world. Your content needs to be relevant which will make it more relatable and in turn, more real! So, embrace it and ill see you all next Monday!

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